BOUNCE RATE

Here is where things get a little tricky. Your bounce rate is the percentage of visitors who either leave your site immediately after visiting it or bounce around from page to page on your site. A higher bounce rate means more people are actively exploring your site. Which means they are engaged by your content and want to find out more! Google Analytics is one of the best analytical resources on the market. Especially when it comes to determining bounce rates for small and medium-sized businesses.

This determines exactly how many of your followers are actively visiting your social media profiles because of “leads” that you are having. This can be anything from having a special offer on a product or service that you offer or some type of other promotion.

VISIT TO LEAD CONVERSION RATE

Measuring this can allow you to see which leads are more successful than others. Which can allow you to increase the effectiveness of your social-media marketing strategy. If you’re having trouble determining this information, Google Analytics is a great tool for analyzing these types of conversion rates.

This is perhaps the more important conversion rate. It can be a little difficult to track, since it doesn’t technically take place on social media. But it can help you determine whether or not your social media presence is bringing in customers.

This conversion rate refers to the number of people that actually become one of your customers because of one of the “leads” you posted on social media. Understanding this number can allow you to identify which leads are the most effective at bringing in more potential customers.

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