Your business model will have had to evolve beyond comprehension, but evolve you have! You’ve shown resilience, flexibility and the ability to adapt to change, swiftly.
Whilst many budgets have been slashed, marketing is a key area noted by many of you as an area that needs continued input and work on to keep your business seen, especially with an online presence.
What we’ve noticed in general is the major shift to embrace digital marketing as advertisers have moved away from the traditional marketing over the last few months. Digital marketing activity such as social media, SEO, website updates, blogs, videos and webinars have certainly come to the fore.
Incorporating digital into your marketing strategy is crucial now. This is how you get your voice heard without the footfall walking past print advertising. There’s an immediacy with digital marketing as your social media posts speak directly to your target audience and encourage engagement or your email marketing is personalised to the recipient.
Digital marketing resources
If you’re an SME business and find digital marketing a daunting prospect or you’re realising that you need to now pick up the pace with your online marketing, we’ve listed some of the key tactics that you can draw on, experiment with and work out which is right for your business.
Not all digital marketing campaigns suit all businesses, but a mix and match approach can help.
Key digital marketing services to create a great inbound marketing strategy that can help generate leads to your website and grow your business. Click each link to discover more.
- Search Engine Optimisation (SEO)
- Social Media Marketing
- PPC / Pay Per Click
- Remarketing / Banner advertising
- Email Marketing
- Content Marketing
- Marketing Automation
- Customer Relationship Management (CRM)
When COVID-19 social distancing and ‘stay at home’ messaging came into action, while many brands expected less ad spend in 2020, research shows that many expected to increase their spend across digital channels, including social media (56%), podcasts (52%), digital audio (45%) and paid search (40%) in the second half of 2020.
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